Audemars Piguet History

Audemars Piguet
Help page on homonymy For homonymous articles, see Piguet.
Audemars Piguet
Audemars Piguet logo
creation 1875
Jules-Louis Audemars Founders
Edward-Auguste Piguet
Key Figures Jasmine Audemars (Chair of the Board)
Legal form Anonymous company (d) View and modify data on Wikidata
Slogan To break the rules, you have to master them first.
Le Brassus Headquarters
Flag of Switzerland Switzerland
Director François-Henry Bennahmias
Shareholders Independent company owned by the founding families
activity Watch
products Watches
workforce 1200
Website [archive]
edit – modify the code – see wikidata Consult the model’s documentation
Audemars Piguet, founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet, is a Swiss watchmaking factory1 located in Le Brassus in the Joux Valley2,3.

Jasmine Audemars, granddaughter of Jules-Louis Audemars, is at the head of the board4.

The brand, present in 88 countries, has 1,200 employees, including 900 in Switzerland. The manufacture has about ten subsidiaries5. More than 23 boutiques distribute and market it around the world. The house produces an average of 30,000 pieces a year, all made by hand.

Summary [hide]
1 History
1.1 Origins
1.2 International Development
1.3 Rebound after 1918
1.4 1945: pursuit of innovations
2 Products
2.1 Royal Oak
2.1.1 Royal Oak Offshore
2.2 Jules Audemars Collection
2.3 Millenary
2.4 Edward Piguet
3 Economy
3.1 Production
3.2 Turnover
3.3 Distribution
3.4 International radiation
3.5 Subsidiaries
3.6 Directorate
3.7 Communication
4 Commitments
4.1 Sport
4.1.1 Boating
4.1.2 Chess, dance
4.1.3 Car Racing
4.1.4 Athletes ambassadors
Golf 4.1.5
4.2 Environment
4.3 Culture
4.3.1 Audemars Piguet Museum
4.3.2 Preservation of archives
4.3.3 Art Commission
5 Notes and references
6 See also
6.1 Bibliography
6.2 Related Articles
6.3 External link

On December 17, 1875, Jules-Louis Audemars decided to open a watchmaking workshop at the family farm, located in Le Brassus, in the Joux Valley in Switzerland, after having studied watchmaking with his father6. Jules-Louis plays the role of “ironer” for complicated watches, in charge of carefully controlling watches before they are sold7. Soon, orders are flowing. He then calls on a former classmate and friend to help him: Edward-Auguste Piguet, also trained in watchmaking by his family7,8. Jules-Louis and Edward-Auguste work together for six years.

Jules-Louis and Edward-Auguste decide to join forces to create and sell their own models2. On December 17, 1881, the two friends signed the contract formalizing the launch of their company9. They founded the watch manufacturer “Audemars Piguet & Cie” 9,10.

From the beginning, the manufacture specializes in complication watches and precision watchmaking mechanisms8. Jules-Louis and Edward-Auguste build their fame thanks to the quality of their work and the modernity of their watches11. The first is in charge of manufacturing, while the second is the finishing touch to the products11. Their company is aimed at a high-end public who appreciate the original creations. Audemars Piguet aims for innovation and goes as far as to personalize each model for its customers8.

In 1882, Audemars Piguet presented his first models with perpetual calendar, minute repeater or chronograph12. The company makes its first recruitments and specializes in bell watches13.

Very quickly, the co-founders reorganize themselves. While Jules-Louis continues to manufacture the watches, Edward-Auguste is now dedicated to the commercial development of the brand13.

International Development [edit | change the code]
In 1885, Audemars Piguet opened a branch in Geneva8. In 1888, independent sales representatives represented the brand in Berlin, New York, Paris and Buenos Aires7. Audemars Piguet arrives on the French market the following year. She exhibited her collection of complicated pocket watches at the 1889 World Fair in Paris. With 70 workers, Audemars Piguet became the third largest employer in the canton of Vaud in Switzerland7,13. But the First World War broke out and slowed down the development of the factory.

In 1891, the Manufacture introduced the smallest movement repeater in the world (18 mm in diameter) 15. In 1892, she made the first minute-to-minute wristwatch on order of Louis Brandt, Helvetia manufacture12,5. It is a global innovation16. A year later, the company decided to devote its production to wristwatches15.

In 1899,  they launched a highly complicated pocket watch. Among its features: a large and a small ring, a minute rehearsal mechanism by carillon, an alarm clock, a perpetual calendar, a chronograph second lightning.

In 1915, the smallest rehearsal movement at 5 minutes was born in the Audemars Piguet workshops14. The same year, the manufactory presents its Grande Complication collection. Watches that indicate hours, minutes and seconds are also equipped with a perpetual calendar and a chronograph15. In parallel, another pocket watch with very great complication is presented. It contains 15 complications including an exceptional one. A blue enamel dial engraved with 315 stars and their names accurately reproduces the position of the stars in the London sky, where the watch is delivered15.

Rebound after 1918 change the code]
In 1918 and 1919, Jules-Louis and Edward-Auguste died. The factory is taken over by their successors Paul-Louis Audemars and Paul-Edward Piguet7. The factory is reorganizing and resumes production. It employs about twenty people. And counts some famous customers like Cartier and Tiffany & Co7.

In 1921, the first jumping hour wristwatch was born17. In 1925, the brand launched the world’s thinnest gusset watch (1.32 mm) 2.

Following the crisis of 1929 which plunged its sales to 737 watches against 2000 in 192015. In 1933, the son of Paul-Louis Audemars, Jacques-Louis Audemars, takes control of the company and gives it a new breath : the factory then put on the production of chronographs13. In 1934, she developed the first skeleton watch, to see its mechanism. For good rolex cheap go to  our homepage .

Royal oak everybody

1945: pursuit of innovations [edit | change the code]
But the Second World War puts a brutal brake on the global economy. The company was relaunched after the war, and in 1949, Audemars Piguet participated for the first time in the Basel Sample Fair13. In 1946, the manual wind-up wristwatch